Write a Homepage Headline That Connects With First-Time Guests
What you'll learn in this tip
- Why leading with your church name actually pushes visitors away
- The "visitor-first" headline formula that works for any church size
- Three live before/after examples you can steal right now
- Where to test your headline before you publish it
About this tip
Your church homepage has about three seconds to answer one question: "Is this for me?" If the first thing a visitor reads is your church name, you've already lost them. This tip walks through a simple headline formula — focused on the visitor's felt need, not your church's identity — and shows three real examples of churches that made the switch and saw their contact form submissions jump.
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